This is how we utilize our CRM to convert more leads into clients.
Did you know that 80% of escrows come from lead follow-ups? Are you leveraging technology to help you with this process? If you’re not, you should start right now.
It’s crazy to think we spend hours generating leads, but when we find someone who is going to buy or sell in the near future, we don’t do anything to remind us to follow up with them. Did you know that 80% of salespeople fall off after the third attempt?
Here at the Kato Group, we leverage our technology. When a lead comes in from a source, they are automatically sent a text and an email through our CRM. The email has a video introduction, and we show them our packages, contracts, disclosures, and more. It’s all about creating value to get them to consume our content. That’s all in the first drip campaign.
For the second drip, we’ll send them educational information: home-buying requirements, the pre-approval process, putting together a competitive offer in today’s market, and more. These are the things that buyers are thinking about but don’t necessarily have the answer to. Why not give it to them through an automated process?
By the time you reach out to a lead for the fifth, sixth, or seventh time, you are creating deposits. At some point, they will contact you back because you took mindshare over time. That’s how you’re going to win your next escrow.
If you have any questions about this or anything else related to the real estate business, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.